Cheeky: Katy Perry appears in a new series of print ads to appear nationally this weekendPop singer Katy Perry last month became a minority investor in snack company Popchips Inc., joining fellow celebrity endorsers Ashton Kutcher, Heidi Klum and Jillian Michaels.
And now the Fireworks singer is putting her mouth where her money is by becoming a spokeswoman for the savory snack and appearing in a new series of ads.
National print ads featuring the 27-year-old pop sensation will begin running over the weekend.
They feature colorful, portrait-style photographs of the Wide Awake singer in upbeat poses.
Financial interest: The 27-year-old singer became a minority investor in the snack food company, following in the footsteps of fellow celebs Ashton Kutcher, Jillian Michaels and Heidi KlumThe ads carry headlines like 'Love. Without the handles' and 'Spare me the guilt chip'.
Another features Katy holding two chip packets in front her breasts, with the headline: 'Nothing fake about 'em'.
Created by ad agency Zambezi, the ads will run in magazines like Elle, Cosmopolitan, People and Us Weekly.
Putting the pop into chips: The upbeat ads feature Kate in a series of outfits accompanied by clever headlinesIn behind-the-scenes photos released with the official print ads, Katy is shown in workout gear balancing on an exercise ball and making a heart shape with her hands as a make-up artist gives her a touch up.
In another shot, Katy hams it up for the camera as she appears handcuffed to photographer Arthur Belebeau.
The arrival of the hugely popular singer in the Popchips campaign comes four months after the brand suffered a setback with a campaign - also by Zambezi - that featured Mr. Kutcher playing four quirky characters.
Behind-the-scenes: The Fireworks singer poses improbably in workout gear while holding the chip packets
Ready for her close-up: A make-up artist gives Kate a touch up between photgraphsPart of the campaign, in which he played an Indian named Raj, was abruptly withdrawn after widespread complaints in social media that the ads were racist.
As Raj, Kutcher wore 'brown face' and used a sing-song accent.
Popchips is a brand of potato chip that is cooked using high pressure instead of being fried or baked, and are claimed to contain less than half the fat of conventional fried potato chips.
The company is rated by Forbes as among America's top 20 most promising companies in 2011.
Epic fail: Earlier ads for Popchips were pulled by the company after complaints were made that Ashton Kutcher's Indian 'Raj' character was racist
In addition to Perry, Kutcher and Michaels, Forbes also reports that investors in the company include celebrities David Ortiz and Sean Combs.
For such a big star, Perry has been sparing with products she chooses to endorse.
Brands which have been lucky enough to benefit from her official approval include acne product Proactiv, and O.P.I. nail polish, which has named a range of colours after the pop star.
source: dailymail
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